analysis, so that one I think we can dismiss pretty easily. The second one that is very interesting is the line of criticism which says McLuhan was simply a global millennial optimist. And this came in part from looking at some of his comments on the global village. Under electronic conditions, the world will resemble a global village. Well to be fair, McLuhan never said everybody would get along. Nor did he with his views of tribalism and ethnic revivals and identity politics such as race and women. Nor did he ever give the impression that what he was talking about was some fait accompli,